公共關(guān)系（Public Relations）是一門學(xué)習(xí)如何幫助組織或個(gè)人運(yùn)用各種傳媒手段在社會(huì)公眾中樹立起良好的形象與聲譽(yù)，以取得理解、支持和合作的專業(yè)，屬于傳播學(xué)的一個(gè)分支。*(1)
選校分析
建議申請(qǐng)者在選校時(shí)考慮以下因素再做決定：
（1）該校的公關(guān)專業(yè)得到美國(guó)新聞與大眾傳播教育認(rèn)證協(xié)會(huì)（Accrediting Council on Education in Journalism and Mass Communications）的認(rèn)證了嗎？
（2）該校公關(guān)專業(yè)設(shè)有實(shí)習(xí)項(xiàng)目嗎，方便參加嗎？
（3）該校的公關(guān)專業(yè)偏向理論還是實(shí)踐嗎？
專業(yè)評(píng)價(jià)
It Helps To Be...A strategic thinker who likes to write and to socialize. After graduation, you’ll do a lot of meeting and greeting while you calculate your next move.
典型課程列表
| 公共廣播與文化 | Public Broadcast and Culture |
| 廣告與社會(huì) | Advertising and Society |
| 媒體管理 | Media Management |
| 通信原理 | Communication Theory |
| 報(bào)告學(xué) | Reporting |
| 公共關(guān)系寫作 | Writing for Public Relations |
| 公關(guān)活動(dòng) | Public Relations Campaigns |
| 新聞攝影 | Photojournalism |
| 刊物設(shè)計(jì) | Publication Design |
| 商務(wù)寫作 | Business Writing |
| 時(shí)事通訊出版 | Newsletter Publication |
| 錄像 | Videography |
| 戰(zhàn)略規(guī)劃 | Strategic Planning |
| 公共關(guān)系職業(yè)道德 | Public Relations Ethics |
*(6)
注：課程列表為本科專業(yè)課程列表。
心理準(zhǔn)備
你準(zhǔn)備好了嗎？——
- Take on a senior project, for example, developing and implementing a PR campaign
- Put together a portfolio
- Study speech writing
- Master the tools of image management
- Plan a media campaign
- Practice writing press releases
- Learn what it takes to get the word out
參考資料：
(1) Major: Public Relations College Board
(2) Public Relations Specialists US Bureau of Labor Statistics
(3) Broadcast News Analysts US Bureau of Labor Statistics
(4) Reporters and Correspondents US Bureau of Labor Statistics
(5) Public Relations and Fundraising Managers US Bureau of Labor Statistics
(6) Major: Public Relations Princeton Review
學(xué)校列表
美國(guó)
本科
綜合性大學(xué)（非完全列表）：
文理學(xué)院（非完全列表）：
研究生
非完全列表：